Successfully marketing
an app can mean a wide-ranging marketing strategy that begins well before your
app is even live. With numerous tools (ranging from analytics to social media)
available to help developers with discoverability of their app, we'll be
reviewing the options - what promotional methods work (and which don't) and
where developers should be focusing their efforts.
We’ll be discussing the various options in a panel session chaired by Tim Green (Executive Editor, Mobile Entertainment), who has been writing about mobile content since the market’s inception in 1999. Our panellists include Keith O'Brien (Head of Content Strategy, Samsung), Oded Ran (CEO, Touchnote), Richard Firminger (Managing Director, Flurry) and Paul Armstrong (Head of Social, Mindshare).
Agenda
6.00
Arrival
6.30
Introduction
6.45
Panel Session
8.00
Networking
9.30 Close
As usual
attendance is free, but registration is required and registration is now open
on EventBrite.
Location
The CBI Conference
Centre at Centre Point, the very tall building immediately above Tottenham
Court Road tube station, on the Central and Northern Lines. Please use
the entrance at street level under the bridge formed by the building
itself.
Sponsors
Thanks to our lovely annual sponsors, Samsung, for their ongoing support.
