The world of traditional media is experiencing difficulty in matching declining advertising revenues with the costs associated with production. At the same time, they're also facing the problem of the increasing fragmentation of audiences. A whole new world of social media is also emerging, the revenue models for which are, to say the least, unclear. With mobile devices all around us, games devices having ability to upload, sideload and download content, e-readers, iPads, this area is growing rapidly. And with some media owners opting for a paywall, this sector is dynamic.
Please join the Digital Communications Knowledge Transfer Network (DC-KTN), Mojiva and Mobile Monday London at this evening discussion that will address these issues, and in particular, the likely future role of mobile in the creation, delivery and monetisation of media.
Russell Buckley from Admob will be chairing the session again as he did such a good job last time. The panel will include Ulyssa Macmillan from the BBC, David Gibbs from Sky, Dave Gwozdz from Mojiva and Neil Johnson from Teletext. Further panellists tbc.
Venue: CBI at Centrepoint. It's on the first floor of the very tall building that sits on top of Tottenham Court Road tube station at the intersection of Tottenham Court Road, Oxford Street and New Oxford Street. N.B. Please use the side entrance at street level.
Agenda:
6pm - doors open for a prompt 6.30pm start.
6.30pm - welcome and introductions
6.35pm - keynote: current state of play in media and mobile
6.50pm - panel session
8.00pm – networking and drinks
9.30pm – close
Places are limited, but if you’d like to come, please register and RSVP at http://momolo.org/
*Due to the high number of no-shows, we are not always able to guarantee you a seat - especially if you're late!
*Please note that all registration information from this event only will be shared with DC-KTN
About our sponsors:
Mojiva http://www.mojiva.com/ is a mobile advertising company that owns and operates the fastest growing mobile advertising network, currently reaching more than 41 million unique users monthly through mobile web and app display advertising. The Mojiva network gives brand marketers and publishers everything they need to efficiently run targeted mobile display advertising campaigns within premium mobile content on any mobile device, including iPhones, iPads and other tablet devices. Founded in May 2008 and based in New York City, Mojiva has grown faster than any other advertising platform, and currently helps advertisers reach their target mobile audiences in 190 countries.
