NFC - Connecting the Real and Virtual Worlds for Marketing and Media

NFC is one of the hot topics at the moment. We look at how NFC can be used for marketing and media applications, with lessons learned from trials and comparison with other technologies like QR Codes and Bluetooth that might be looked at as competitive or complementary for these applications.

Confirmed speakers include Victoria Richardson from Proxama, Claire Maslen from O2. There will be a panel session followed by the networking reception.

Doors open at 6.00 pm for a 6.30 sharp start, at the CBI Conference Centre, Centre Point, Just by Tottenham Court Road Tube station.

Free to attend, registration is required.

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